Thursday, October 26, 2006
Logo & Label for Designer Identity & A New Chat Room!
It has taken awhile to set this up, but we finally have a Chat Room so we can chat with young fashion designers and others interested in fashion – all over the world. You know that Tess, one of my protégés that I mentor, is now in China producing her collection of cashmere and silk coats and jackets. Hopefully, we may be able to chat with her in one of the scheduled chat room times. The way it is structured, so that we don’t have people from the Internet we don’t want, is to have you join the “Fashion Product Development Meetup”, that I organize.
It is free, you answer at least one required question: “What experience in fashion design, patterns, production, do you have?” You can answer with “aspiring designer”, or just interested in fashion and talking to others in fashion. I accept you quickly and then you can see the scheduled times for the chat room. I hope all of my readers, who are a great audience, will join. If you click on the chat room any other time, there will not be anyone there. But you can click on the Bravenet chat rooms, to discover other chat rooms and topics.
One of the first discussions that so many have asked me about is “Designer Identity”. First, you need to be sure of the direction of your fashion product development. That is, you know that your fashion product is saleable and has some uniqueness that the product can be identified with you. Then, it shows a high degree of professionalism if you design a “logo” that is completely yours, and people will recognize it as such. My logo I designed in the 1950s, when I started in business. It is an abstract fashion figure (very 50s) and also represents an S, my first initial. Next, when you are designing a label to go into your fashion apparel, consider the impact of the “lettering”. Again I designed this label in the 1950’s and used it throughout every business I developed, in custom and in manufacturing for retail stores – to this day. The black lettering is woven into the label, and it’s base is a pure white silk satin.
Please sign up for getting my posts by email, and sign up Fashion Product Development, so you can be a part of our Chat Room. I love questions, and love to answer them. And, as you have seen, I will make posts on those answers.