Sunday, June 24, 2012

DIY (Do It Yourself) Manufacturing

DIY (Do It Yourself) manufacturing is actually a very old idea brought to the 21st century through new technologies. A recent newsletter from IMT (Industry Market Trends) asks:
"Is This the Era of DIY Manufacturing?"
Traditional models for manufacturing are rapidly evolving, as increasing demand for customized, individually-oriented products and the desire for "personal fabrication" capabilities are drivinga revolution in do-it-yourself production. Coupled with the latest advances in 3-D printing and digital fabrication, which are bringing sophisticated technologies into the home, the world many soon be entering a new era of DIY manufacturing.

Most of what is happening commercially is in industries other than apparel manufacturing, except in basic clothing. However, as IMT further discusses, "mixing traditional mass production with individual production", I am convinced, could really be the new future for creative design and manufacturing.There is a great deal to understand in order for what I call mass customization to evolve. And this is exactly what young creative fashion designer-entrepreneurs need, and the more creative and personal clothing consumers want, but at an affordable price.

I have personally been dreaming of these ideas in some ways, since the 1950s. And today, after a very successful manufacturing business of high fashion design for 20 years, I am still devoted to both the fashion consumers and to young fashion design-entrepreneurs, some of whom I mentor. In the early 1960s I composed a booklet Creative Kits, which shows my passion for consumers, and wanting them involved. Some pages from the booklet are seen below. The cover shows a suede trench coat that the consumer can put together themselves by punching holes in the right size of marks for them. They are supplied with rivets and the tool to rivet the coat together. No sewing! Just fun. Page 3 is a suede coat that is whipstitched together with suede lacing, and me modeling. You can figure that next year I will be 80!

The next one on page 5, was the best seller. They punched the holes according to a pattern, and were given various bright colored lacings to embroider with. Page 7 is a man's laced suede Eisenhower jacket, and page 20, riveted pants for both men or women. The crocheted vest, page 14, and the latticework vest, page 25, I also made complete ones for the store Apogee, owned by Marylyn Riseman - a very popular store on Newbury Street in the 1960s

I ask everyone to please study the past and help me and others with ideas for the future success of the apparel industry. Remember my slogan, History teaches the present how to redesign the future. I look forward to hearing from you.

Cover of booklet

P3. Whipstitched coat

P5. Embroider weskit

P7. Laced Eisenhower

P20. Riveted pants, M & F

P14. Crocheted vest

P25. Latticework vest

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