HAPPY NEW YEAR * LET’S START S.E.L.F. IN 2007

While selling my design and manufacturing business, “Shirley Willett, Inc.”, I wrote this book, “Let’s Design A Dress” and published it in 1980. There were a few reasons that I sold my business. I hated the big size that it must become if you want to maintain success, I was at the mercy of the new young 60s workers who were demanding and not like the family feeling of older stitchers and my once smaller business, and I wanted to be happy, not caught up into the making of great profits and lose my creative soul to big designer retailers. But most of all, I wanted to teach, and leave my legacy to young designers: of great styling that consumers bought and loved, and my creative and technical mastery of pattern engineering and production. I could never teach at any of the fashion schools or colleges, because with intense jealousy from teachers who could only teach what they had been taught - the old hat rules from past technical books – there would never be acceptance of creating technical systems. So, I wrote a text book that I used in the 1980s in fashion departments I set up myself at colleges or community/adult education, or with private clients in a re-incorporated, Shirley Willett, Inc., as a small business consultant. This gave me great experience with testing my innovative ideas of a new and easier methodology for pattern making – and to realize how successful the concept is.

After working on my NSF grants through the decade of the 90s, and presenting my ideas at the Massachusetts Institute of Technology in January, 2004, I again made the decision to teach and leave my legacy, successfully testing my more advanced ideas for pattern making. Now, I want to test them online for all of you, the readers of my blog, Fashion Solutions.

I created the concept of “Self-Employed Laboratory of Fashion” (SELF) with some protégés I have here locally, that are willing to help me. The most important word is Laboratory, that is we will research problems and create solutions. At this stage of a “research lab” I do not personally want a business for making money, although there will be costs. That does not apply to others working in SELF, who are each self-employed with fashion clothing businesses, or aspirations to develop one, that is not dependent on SELF for primary business income. We are going to open up the concept of SELF, for all of you that are interested in becoming a part, whether you are in a business designing for others, or just want to design and make clothes for yourself and friends. There are requirements and benefits. The great benefit is that you can get some “Primitive and Generic Patterns” (called “S-Patterns”) for a low cost, and have the ability to get your pattern problems solved free. One requirement is that in order for you to understand how to use these patterns you must study three programs of many that I designed for classes here, and give us feedback. The programs, as we are designing them for online, are necessarily different than face-to-face in a classroom. So, we are making them free, but the feedback is an imperative. Remember we are a research lab, so we need a commitment and a willingness to think about how you can help us, and help others in a system that can become worldwide, and perhaps even help the poor in developing countries eventually. And that is a really exciting legacy to be a part of.

Tomorrow I will continue this discussion with more details. I have already discussed this idea with Tracey in the U.K. and Diane in Colorado, and a few that are closer that will do it on computer. Please give me feedback now if you are interested, so that we can determine if we use the blog and my web site to present the programs, or do it with a smaller group. My protégés and I are busy preparing it for after the New Year. Continued tomorrow…

Meanwhile Happy Holidays and a Happy, Successful New Year, 2007,
Shirley

4 Successful Vintage Fashions * Join Our Live Chat

To join our “Live Chat”, with many other fashion designers and consultants from around the country (California, Texas, Florida, Maine, Massachusetts, and hopefully China) who will be there, you must click on the Fashion Product Development Meetup to find out the time and other details.
http://fashion.meetup.com/221/

The 4 fashion styles in the above photo were voted by the consumer audience as their favorites in the NEFI (New England Fashion Industry) show in November, 2004. I showed over 60 pieces from my half-century of vintage collections. Ron Ranere of Positive Images took these great photographs while the models waited to go out or while moving in the show. See: http://www.positiveimage-boston.com If any of my readers want to ask me any technical questions, I will answer them. But for now I will simply tell you about the style details and the dates.
1) The first on is from an early sixties custom collection, a royal blue silk crepe, and consists of vertical bias panels in the front and back that are basket-woven with horizontal bias panels from the hip-bone to the empire waist. You can’t see in this photo that the panels in the skirt are free to move very beautifully as you walk.

The next three are in a very soft lambskin suede, and were from my collections in the 1970s that I manufactured for many of the top designer retailers in the country. I did very well, and sold the business, when it was making a million dollars, to a men’s wear manufacturer in the 1980s.
2) A wrap coat, buttoning with one large very old button, and with raglan sleeves. This coat was enormously successful in selling because it looked flattering on a tiny petite, or a tall, heavy woman. Although there are very few I will design for today, I did repeat this one recently for my favorite customer (from the 1960’s) in a brown cashmere wool.
3) The third one was my successful suede evening gown that I talked about in a previous blog, http://fashionsolutions.blogspot.com/2006/09/my-famous-suede-evening-gown-2.html.
It was the one around which I designed a very new kind of production systems for my 25 stitchers, that made me reap a 60% profit on each, even with selling it wholesale. The gown wrapped in the back and tied in the front, and I sold it as well to some celebrities.
4) One of a collection of “landscape fashions”. The flared skirt was cut in pieces in which the aqua color represented waterways, and the beige color represented sand. You can see the bare brown tree on this side, but the other side had a series of houses. I had a girl, Toula, who had just come over from Greece, and who took these home to stitch together, the few hundred I sold. The top was a halter with a collar that wrapped in the back by brown belt ends that came to the front to be buckled.

Let me know if you have any questions. Today, I am totally committed to helping young designers.